Thursday, May 19, 2005

Episode III: Attack of the Marketing

The final installment of the epic Star Wars series is debuting right now across the country. This movie, Episode III: Revenge of the Sith, is supposed to tie together all the loose ends of the double trilogy and tell us how the geeky little pod racer pilot becomes the dark Lord of the Sith.

I was into the first 3 Star Wars films. They told a great sci-fi adventure story, and even though they were a bit cheesy, they were at least fun to watch. But I'm concerned about how things are going. In the 4th movie we had to deal with Jar Jar Binks. And I swear the acting got worse as we moved to the 5th film. If that was possible.

Now we all have to deal with the money machine that Star Wars has become. I understand selling action figures from the movie. But I think the marketing deals are taking away from the aura of the film.

Chewbacca in the sound studio doing voice overs for cell phone ring tones? Darth Vader staring down the creepy Burger King? Why? Is it all about the money? I don't recall any M&M's a long time ago in a galaxy far, far away. And I'm pretty sure that Yoda doesn't need to use the Force to snag himself some Diet Pepsi. It's kind of sad. These characters are getting a little too familiar.

What's next? The Skywalker family on the Maury Povich show? Mr. Vader, I have the DNA results right here. You ARE the father.

All this being said, I will probably go see the movie anyway. I do want to see how everything comes together. And I'm just waiting for that moment when Anakin first puts on the robotic black costume and becomes the evil Lord Vader. But I hope that James Earl Jones' voice doesn't then ruin the mystique of the character and tell me how much money I can save by switching my phone service to Verizon.

1 comment:

Anonymous said...

The marketing's overdone for sure, but it was a good movie; much better than the first two. You might wanna check it out :p

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