Somewhere during the first month of Public Relations 101, right between "writing a press release" and "the Exxon Valdez," there is a lecture about allowing celebrities to speak words other than ones written in a script. The general consensus is to not let it happen. Think Tom Cruise jumping up and down on Oprah's couch. Or Mel Gibson driving home from a party.
But the PR folks can't be everwhere all the time. Actress Sienna Miller put down the city of Pittsburgh in an interview with Rolling Stone that was recently published. She called the place "a word that starts with sh and rhymes with Pitt" sburgh, and made some other remarks about her time here. The public relations problem is that she is currently in Pittsburgh, filming a movie called The Mysteries of Pittsburgh that is based on a book about Pittsburgh. Not a smart move. They do want people to come see this film, right?
The PR spin machine went into action, and the very same day the story was released Sienna and our kid Mayor were on every news station in the city. She had made up a half thought out story about working nights and and what she really meant is that she didn't have a chance to get out and see the city. She said that she was taken out of context. I'm wondering in what context her comments might make sense. The Mayor, however, said that she is forgiven. Maybe by you, Luke. The rest of us aren't buying a word of it.
Not that we really care. The story was generated by the local media and then picked up by the national media. And since half of television time is taken up with shows about where celebrities are eating breakfast and crossing the street, the news was everywhere. When actual Pittsburghers were asked what they thought of her comments, a good majority replied "Sienna who? Probably a Bengals fan. Go STEELERS!!"
You think she would like it here. She is making millions and we have very few British nannies to tempt her boyfriend. Plus, our homeless people are much more interesting than the ones in trendy NYC.
The truth is that if you don't have anything nice to say, you should probably not stray from the script. The PR hit isn't worth your opinion.
What is this movie about again?